For most of the last decade, the honest answer to “how do we know this performance number is real” has…
Luzae Advisors
Independent, Client-Side Advisors for Holding Company & Agency Relationships
Advice, before you sign.
Talk to us before you select an agencyrenew your incumbent draft your RFPsign an SOW or MSAgo into your next QBRcommit to any agency deal
OUR SERVICES
Independent Expertise.
Clear Outcomes.
Agency Search & Selection
Independent advice on multi-agency holdco RFP responses — uncovering revenue recapture opportunities before you sign.
01
Contract & Commercial Structuring
Every holdco pitch and commercial proposal gets an industry professional read , giving you negotiating leverage.
02
Relationship & Performance Management
The RFP takes six months. The relationship runs the other thirty. We help maximize your outcomes, not theirs.
03
Independent, client-side advisors.
We read your holdco contract before you sign it — catching cost overlap and margin inflation hidden within multi-agency deals, and redeploying it to meet your goals … not theirs.
Latest Insights
Expertise the agency holding companies wish you didn’t have.
Who’s Really Bidding? When One Holdco Fills Every Seat at
For most of the industry’s modern history, agencies treated conflict of interest as close to sacred. An agency didn’t represent…
How “Fixed Price” Projects Cost You More Over Time.
The number at signing looks contained. A blended rate — one figure covering a mix of skill levels, sometimes locations…
Agency Scope Contraction Has a Pattern. Here’s How to Spot
Scope contraction rarely announces itself. The SOW doesn’t change. The invoice doesn’t change. What changes is who actually does the…
Everyone Rushes the RFP — and the Real Cost
Every rushed RFP looks identical from the outside: a tight timeline, a clean scorecard, a winner announced on schedule. What…
The Promise of AI Marketing Meets the Reality of Consent
The pitch decks lead with the first number. They leave out the second, and the gap between them is not…
